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LOGO MAKING

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what is logo

what is using of logo

(1)what is logoA logo the very basic level, logos are symbols made up of text and images that help us identify brands we like. But they can be so much more! A good logo is the cornerstone of your brand. It helps customers understand what you do, who you are and what you value. That’s a lot of responsibility on a tiny image! Let’s look at how to make the most of your logo
.What does a logo do?
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Logos do something aside from look pretty, right? Yes! Logos serve many functions.

Logo design by afs studio

A logo makes you stand out from the competitio

most fundamental function of a logo is giving your business a unique mark that differentiates you from other businesses. This is especially important if your business has competition (which 99.9% of them do). Before you get a logo for your business you’ll want to research what your competitors’ look like so you can position yourself. Check out how the Cactus Dental logo separates themselves from the sea of cliche tooth logos in the dental industryby taking a feature unique to their geography and turning it into a toothbrush.

Of course, you don’t want to be so unusual that potential customers don’t understand your brand.

what is using of logo

A logo builds brand recognitionLogos also leave a visual impact that reminds your customers that, well… that you exist! In other words, logos can create strong visual associations with a business. This association helps customers keep your brand in mind. Think about brands like Nike or McDonalds, whose logos are so ubiquitous that they can be instantly recognized with or without the name attached. It’s no surprise that logos are such a central part of brand identity.

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